Privacy Policy

PLAYSTRUCK Privacy Policy

Last Updated: April 14, 2026

 1. Introduction

This Privacy Policy describes how PLAYSTRUCK, LLC ("we," "us," or "our") collects, uses, and shares information in connection with your use of our products, services, websites, and applications (collectively, the "Services"). Our Services include:

• PLAYSTRUCK Companion App which contains multiple playtools, including The Doodle Challenge™

• PLAYSTRUCK Client Portal

• Key Level Score (KLS)

• The Doodle Challenge Subscription

• Integrated Experience Evaluation Reports (IEERs)

• Institutional Order Agreements

• Stress Box

• The Well Played Life™ Assessment & Course

By using any of our Services, you agree to the terms of this Privacy Policy.

 2. Information We Collect

 A. Information You Provide Directly

PLAYSTRUCK Companion App (General): When you create an account, we collect your email address and basic profile information to manage your access to the App and its various playtools.

The Doodle Challenge (within the Companion App): The Doodle Challenge is a multi-modal playtool that includes both physical and digital components. When you use The Doodle Challenge, we collect the access code from your physical product box to unlock the digital experience within the App. If you choose to connect a social media account for sharing doodles or other optional features, we collect that social media information. You may use the App to take photos of your doodles. These photos are stored locally on your device unless you explicitly choose to share them.

Client Portal: We collect your name, email address, organization name, billing information, project files, and any data you upload for IEER or KLS evaluations.

KLS Assessment: We collect your responses to assessment questions and the resulting score.

The Well Played Life™: We collect your responses to the assessment, your personalized Play Stack results, and any notes you add during the 30-day course.

Stress Box: We collect the written content of your stress entry, but this is temporarily processed and then permanently deleted. We do not store this content.

Institutional Orders: We collect contact name, shipping address, billing information, purchase order details, and license assignment records.

IEER Services: We collect any materials, data, or access you provide to us for the purpose of evaluating your product, brand, or environment.

Customer Support: We collect any information you provide when contacting us at hello@playstruck.com.

 B. Information Collected Automatically

Log Data: When an error occurs, we may collect diagnostic data ("Log Data") via third-party services (e.g., Google Play Services). This may include your device's IP address, device name, operating system version, app configuration, and the time and date of the error.

Usage Data: We or our third-party service providers may collect standard usage data (e.g., app launches, feature interactions within The Doodle Challenge or other playtools, pages viewed) to provide core functionality and improve our Services.

Cookies and Tracking: Our websites and Client Portal may use cookies or similar technologies to maintain session state and remember preferences. You may disable cookies in your browser settings, but some features may not function properly.

 C. Information We Do NOT Collect

Stress Box Content: We do not store the content you write in the Stress Box. It is temporarily processed to display back to you during your session and then permanently deleted. We do not retain, read, or analyze this content except as required by law enforcement pursuant to a valid legal process.

Children's Personal Information: We do not knowingly collect personal information from children under 13 without parental consent. See Section 8 (Children's Privacy) below.

 3. How We Use Your Information

We use the collected information for the following purposes:

Provide and Maintain Services: To operate core functionality such as timers, prompts, assessments, reporting, and access code validation for The Doodle Challenge.

Personalization: To personalize your experience, for example by generating your Play Stack report and course content, or remembering your progress within The Doodle Challenge.

Diagnostics and Improvements: To diagnose and fix technical issues via Log Data, and to improve our Services based on usage patterns.

Customer Support: To respond to your inquiries at hello@playstruck.com.

Billing and Fulfillment: To process payments, deliver digital licenses, and ship physical products for Institutional Orders.

Compliance and Security: To comply with legal obligations, enforce our User Agreements, and protect the security of our Services.

Aggregated Research: To use aggregated, de-identified data for research, product development, or marketing (for example, "15% of KLS users showed a certain pattern"). No individual can be identified from such data.

 4. How We Share Your Information

We do not sell your personal information. We share information only in the following circumstances:

Third-Party Service Providers: We use third-party services that have their own privacy policies, including Google Play Services, Apple App Store Services, payment processors (e.g., Stripe), and cloud hosting providers.

Employers or Organizations: If you access our Services through an employer or organization (e.g., a team KLS license or Institutional order), we will only share aggregated, de-identified insights with that organization. We do not share your individual results unless you provide separate written consent.

Legal Compliance: We may disclose information if required by law, subpoena, court order, or governmental request. For Stress Box content, we will only disclose the actual written content pursuant to a valid legal process.

Business Transfers: If PLAYSTRUCK is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you via email or through a prominent notice on our website.

 5. Third-Party Services

Our Services use third-party services that have their own privacy policies governing data use:

• Google Play Services – Privacy Policy available at: https://policies.google.com/privacy 

• Apple App Store Services – Privacy Policy available at: https://www.apple.com/legal/privacy/data/en/app-store/

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These third parties may collect information used to identify you and may use cookies or similar tracking technologies.

 6. Data Retention

We retain different types of information for different periods:

Access Codes and Account Information: Retained as long as your account is active or as needed to provide Services. For The Doodle Challenge specifically, access codes are retained only as long as your app session is active to provide functionality.

KLS Responses and Scores: Retained for as long as your account is active, plus a reasonable period thereafter for backup or legal compliance, unless you request deletion.

The Well Played Life™ Assessment Responses and Play Stack: Retained for as long as your account is active so you can access your report and course.

Client Portal Project Files: Retained for the duration of your service agreement, plus 90 days after termination, unless a longer retention is required by law.

IEER Client Materials: Retained for the duration of the evaluation and then deleted, unless the materials are part of a longer-term engagement.

Log Data: Retained for up to 5 years for diagnostic and security purposes.

Photos (The Doodle Challenge within the Companion App): Stored locally on your device unless uploaded to Global Gallery.

Social Media Information (The Doodle Challenge optional feature): Retained only as long as your app session is active to provide the sharing functionality.

Stress Box Written Content: Not stored. Temporarily processed and permanently deleted after your session ends.

Customer Support Communications: Retained for as long as reasonably necessary to address your inquiry and comply with legal obligations.

 7. Data Security

We strive to protect your information using industry-standard administrative, technical, and physical safeguards. However, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.

 8. Children's Privacy

Our Services are suitable for all ages, but we do not knowingly collect personal information from children under 13 without verifiable parental consent.

Parental Control: If you are a parent or guardian and believe your child under 13 has provided personal information to us, please contact us immediately at hello@playstruck.com to request review and deletion.

Schools and Organizations: If you are a school or organization using our Services with minors, you represent that you have obtained all necessary parental consents and are solely responsible for compliance with COPPA or similar laws.

 9. Your Rights and Choices

Depending on your jurisdiction (e.g., California, the European Union, or other regions with specific privacy laws), you may have the following rights:

Access: Request a copy of the personal information we hold about you.

Correction: Request correction of inaccurate or incomplete information.

Deletion: Request deletion of your personal information, subject to certain exceptions (such as legal retention requirements).

Opt-Out of Sale or Sharing: We do not sell your personal information. To opt out of any future data sharing for cross-context behavioral advertising, contact us.

Data Portability: Request a machine-readable copy of your data for transfer to another service.

Withdraw Consent: Withdraw any consent you previously provided (for example, for optional social media features within The Doodle Challenge).

To exercise any of these rights, contact us at hello@playstruck.com. We will respond within 30 days. We may need to verify your identity before processing your request.

California Residents (CCPA/CPRA): If you are a California resident, you have the right to know what personal information we collect, use, and disclose; to request deletion of your personal information; to opt out of the sale or sharing of your personal information (we do not sell); and to not be discriminated against for exercising your rights.

EU and UK Residents (GDPR): If you are in the European Economic Area (EEA) or United Kingdom, we process your personal information based on lawful grounds including contract necessity, legitimate interests, and your consent. You have the right to lodge a complaint with your local supervisory authority.

 10. International Data Transfers

We are based in the State of New York, United States. If you access our Services from outside the United States, your information may be transferred to, stored, and processed in the United States. By using our Services, you consent to such transfer. We will take reasonable steps to ensure your data is treated securely and in accordance with this Privacy Policy.

 11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised "Last Updated" date.

Material Changes: If we make material changes, we will notify you via email (if you have provided one) or through a prominent notice in the affected Services.

Continued Use: Your continued use of our Services after the effective date constitutes acceptance of the revised policy. If you do not agree, you must stop using our Services.

 12. Contact Us

For questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Email: hello@playstruck.com

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For questions about Whole Room Research process contact us at: 

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Email: wholeroomresearch.com

PLAYSTRUCK, LLC  

State of New York, United States