What's working? What's not?
What's possible?
The Integrated Experience Evaluation Report is built to answer all three.
It reveals how your environment, experience, and ecosystem perform across product, brand, and platform: what you've built, what you're building, and what you plan to build next. Whether you’re diagnosing a problem, laying the research foundation for something new, measuring impact beyond traditional KPIs, or deciding where to invest next, IEER gives you evidence you can act on — and bring with you.
What's earning loyalty?
Where does friction live?
Where's the growth opportunity?
IEER can stand on its own or incorporate research and insights you already have. When new human evidence is needed, an Open or Closed Room can be added to strengthen the picture. IEER turns the evidence into direction you can act on.
Eight years. Real clients. Real conditions. IEER turns observation into action.
What IEERs Measure
Three lenses. One clear picture of how your experience performs.
FORM
How clearly your experience presents itself, from brand and messaging to instructions, flow, and delivery. Strong form builds confidence. Weak form creates confusion.
HUMAN
How well your experience aligns with real human behavior, including expectations, motivation, and ease of participation. This reveals where people connect, hesitate, or drop off.
MOMENTUM
Whether your experience drives repeat engagement and creates pathways for expansion across products, IP, community, and partnerships.
What we account for.
Attention is
layered.
Real users arrive mid-task, mid-thought, mid-life. We test how your experience holds when focus is split.
Audiences
overlap.
Your buyer, your user, and the person they are choosing for are often three different people. Your experience meets all of them.
Capacity
varies.
Energy. Mood. Bandwidth. We evaluate how your experience performs across the full range of states your users actually arrive in.
Context shapes everything.
What works on a quiet Tuesday may shift on a chaotic Saturday. We map how your experience holds across real conditions.
What you walk away with.
Four decisions made clearer.
The patterns dashboards miss
See how your audiences actually move through your experience. IEER surfaces friction points, moments of connection, and silent drop-offs analytics alone cannot show you.
Position for growth or acquisition
Scaling. Licensing. Partnering. Preparing for acquisition. IEER gives you the evidence and the language to prove your experience can perform at the next level.
The audiences and moments you are missing
Most growth opportunities are missed because they cannot be seen from inside your own work. IEER finds the adjacent users and unmet needs already in your experience.
A decision-ready path forward
Every finding is scored. Every score connects to a recommendation. Every recommendation has a next step. You leave knowing what to fix first, what to test, and where to invest.
Four numbers worth knowing.
$3.56
Returned for every $1 invested in customer experience. The median ROI.
Customer Experience Research Report
25 to 95%
Profit increase brands see from just a 5% improvement in customer retention.
Frederick Reichheld, Harvard Business Review
2x
Revenue growth brands see in adjacent markets: audiences already inside their experience.
Multi-industry growth research
86%
Of buyers are willing to pay more for a better experience.
2026 industry CX research
Five levels of insight.
The right starting point depends on how deeply you need to understand what’s happening — and why.
Level
Depth
What it covers
Investment
01
SNAPSHOT
IEER
A fast first read
A high-level look across the experience to surface what is working, where friction may be forming, and where a closer look could create the most value.
$650
02
FOCUS
IEER
One priority, examined closer
A targeted evaluation of one defined product, touchpoint, journey, audience, or experience question—showing what is helping, what is getting in the way, and where to act first.
From $1,500
03
FOUNDATION
IEER
A complete experience baseline
A structured evaluation across the full Human, Form, and Momentum framework—revealing how the core experience performs across its key audiences, touchpoints, and categories, and where the strongest opportunities sit.
From $5,000
04
DEEP
IEER
The why beneath the experience
An in-depth evaluation that goes beneath the category scores to examine the underlying conditions, behaviors, moments, and patterns shaping how people experience and engage with the ecosystem.
From $10,000
05
SYSTEM
IEER
Connected ecosystem intelligence
A system-level evaluation for complex experiences spanning multiple products, audiences, channels, locations, or environments—showing how the parts influence one another and where change can have the greatest system-wide impact.
Custom proposal
The report is yours.
So is the decision about what happens next.
An IEER™ ends with recommendations, prioritized and connected to next steps. What you do with them is entirely up to you, and we have seen all four of these work.
PATH 01:
Implement it yourself
Independent creators, designers, and inventors often take the report and act on it directly. Every recommendation is written to be actionable without us in the room, in plain language, ordered by impact.
PATH 03:
Take it to
another firm
Bring the report to whichever agency, studio, or contractor you choose. The findings belong to you, and a clear brief makes any partner you hire more effective and less expensive.
PATH 02:
Hand it to
your team
Give the report to the people who already know your product. It is built to be shared: findings your team can act on, and evidence they can use to align stakeholders or justify the work internally.
PATH 04:
Bring PLAYSTRUCK in to take it further
Some findings point to a focused fix. Others uncover a larger opportunity. Bring PLAYSTRUCK in to move from evidence to strategy, design, product, PlayTools™, or experience work. Because we already understand the findings, there is no need to start the discovery process over.
See PLAYSTRUCK full capabilities
Insights and action.
You do not need to know the answer yet. You need to know what is worth understanding.
IEER turns what you have — and what we can observe — into evidence, priorities, and a clearer next move.
Next: How we design a room.