What's working? What's not?
What's possible?
The Integrated Experience Evaluation Report is built to answer all three.
It reveals how your experience performs across product, brand, and environment: what you have built, what you are building, and what you plan to build next. What is earning loyalty. Where the friction lives. Where the growth is.
IEER is what a Closed Room produces. The research gathers the room. The report turns what the room said into direction you can act on.
Eight years. Real clients. Real conditions. IEER turns observation into action.
What IEERs Measure
Three lenses. One clear picture of how your experience performs.
FORM
How clearly your experience presents itself, from brand and messaging to instructions, flow, and delivery. Strong form builds confidence. Weak form creates confusion.
HUMAN
How well your experience aligns with real human behavior, including expectations, motivation, and ease of participation. This reveals where people connect, hesitate, or drop off.
MOMENTUM
Whether your experience drives repeat engagement and creates pathways for expansion across products, IP, community, and partnerships.
What we account for.
Attention is
layered.
Real users arrive mid-task, mid-thought, mid-life. We test how your experience holds when focus is split.
Audiences
overlap.
Your buyer, your user, and the person they are choosing for are often three different people. Your experience meets all of them.
Capacity
varies.
Energy. Mood. Bandwidth. We evaluate how your experience performs across the full range of states your users actually arrive in.
Context shapes everything.
What works on a quiet Tuesday may shift on a chaotic Saturday. We map how your experience holds across real conditions.
What you walk away with.
Four things. Four decisions made clearer.
The patterns dashboards miss
See how your audiences actually move through your experience. IEER surfaces friction points, moments of connection, and silent drop-offs analytics alone cannot show you.
Position for growth or acquisition
Scaling. Licensing. Partnering. Preparing for acquisition. IEER gives you the evidence and the language to prove your experience can perform at the next level.
The audiences and moments you are missing
Most growth opportunities are missed because they cannot be seen from inside your own work. IEER finds the adjacent users and unmet needs already in your experience.
A decision-ready path forward
Every finding is scored. Every score connects to a recommendation. Every recommendation has a next step. You leave knowing what to fix first, what to test, and where to invest.
Four numbers worth knowing.
$3.56
Returned for every $1 invested in customer experience. The median ROI.
Customer Experience Research Report
25 to 95%
Profit increase brands see from just a 5% improvement in customer retention.
Frederick Reichheld, Harvard Business Review
2x
Revenue growth brands see in adjacent markets: audiences already inside their experience.
Multi-industry growth research
86%
Of buyers are willing to pay more for a better experience.
2026 industry CX research
Four levels. Pick the one that fits where you are.
Level
Depth
What it covers
Investment
01
SNAPSHOT
Fast, focused insight
High-level evaluation. What is working, where friction lives, and the highest-impact opportunities to improve.
From $1,500
02
CORE
Deeper system understanding
Structured breakdown across key touchpoints: behavior patterns, engagement gaps, and system alignment.
From $5,000
03
DEEP
Full experience analysis
In-depth evaluation across physical, digital, and behavioral layers, with scenario testing and journey mapping.
From $10,000
04
SYSTEM
Strategic transformation
System-level evaluation to guide experience evolution, expansion pathways, and long-term growth strategy.
Custom proposal
The report is yours.
So is the decision about what happens next.
An IEER™ ends with recommendations, prioritized and connected to next steps. What you do with them is entirely up to you, and we have seen all four of these work.
PATH 01:
Implement it yourself
Independent creators, designers, and inventors often take the report and act on it directly. Every recommendation is written to be actionable without us in the room, in plain language, ordered by impact.
PATH 03:
Take it to
another firm
Bring the report to whichever agency, studio, or contractor you choose. The findings belong to you, and a clear brief makes any partner you hire more effective and less expensive.
PATH 02:
Hand it to
your team
Give the report to the people who already know your product. It is built to be shared: findings your team can act on, and evidence they can use to align stakeholders or justify the work internally.
PATH 04:
Bring us in to
carry it out
Or hire PLAYSTRUCK to execute what the report recommends. We designed the evaluation, so there is no ramp-up: strategy, design, product, and experience work, straight from the findings.
See PLAYSTRUCK full capabilities
Insights and action.
IEER translates real-world behavior into clear direction. Where your experience succeeds. Where it breaks.
How to move forward.
Next: How we design a room.